The ‘Inactivity Pandemic’ is as much a major health issue in Canada as it is in the U.S. And, a Canadian firm is now mounting a video response to what’s been labeled the EVIL OF THE CENTURY: PHYSICAL INACTIVITY. The inspiration for this film/documentary on physical inactivity can be traced to a 2014 article in McCleans Magazine, which touted Quebec as one of the areas in North America with the lowest levels of obesity. PHIT America, the U.S. nonprofit which has been attacking the ‘Inactivity Pandemic’ since 2013, will be featured in this film, This new Canadian film/documentary is scheduled to premiere in 2020, possibly as early as late 2019.
TALK Encounters, a Quebec-based firm, is currently producing a new 90-minute film/documentary illustrating the growing problems caused by physical inactivity in today’s youth. In the U.S., less than 10 percent of children age 6-17 are physically active to healthy standards, according to the CDC. The main guilty culprit is physical inactivity. Similar physical inactivity trends have developed in Canada.
TALK Encounters is inviting well-known sports celebrities to participate in the film/documentary so they can share their passion for fitness and their lifelong affiliation with physical activity. Many athletes give credit to a P.E. class at school for igniting their interest in sports and athletics. Athletes or the companies they represent can contact Karl Andre Talbot of Talk Encounters at Talk2Us@talkencounters.com if there’s interest in being a part of this new film/documentary.
Earlier this year, TALK Encounters provided PHIT America with the necessary funds to create a series of videos which describe the academic value of daily P.E. for students in the U.S. Those videos can be viewed HERE.
“The re-introduction of daily P.E. in school for all students in all grades will help reverse physical inactivity in the U.S. and provide great academic benefits,” said Talbot.
“PHIT America is devoted to fighting chronic physical inactivity in children throughout many U.S. schools,” said PHIT America Founder Jim Baugh. “In order to directly address the issue, PHIT America has provided PHIT America GO! Grants to P.E. programs at more than 600 U.S. elementary schools, which have positively impacted the physical activity levels of more than 300,000 children in the U.S.”
Recent studies have shown that by providing students with at least 60 minutes of daily P.E., physical activity, or recess while at school, there are four major benefits:
According to the World Health Organization (WHO), if the current situation as it relates to physical inactivity does not change, more than 55% of the U.S. population will be obese by 2045. Canada is not immune, either. The financial burden of healthcare-related expenses, medications, increased illnesses, absenteeism and poor levels of productivity at work are issues that can potentially devastate a national economy.
“Despite an increase in the obesity rate in Canada, Quebec has one of the lowest obesity rates in North America,” said Talbot. “The determining factor is, undoubtedly, the regular practice of physical activity in school settings, as well as extra-curricular activities. Measures taken by the Quebec government, as well as campaigns such as Le Grand Défi Pierre Lavoie (LGDPL), achieve very positive results which fully represent the same values that PHIT America is promoting in the U.S.”
Investing in physical activity programs for all schools demands sustained and well-choreographed efforts from numerous partners, both public and private. It’s essential to apply efficient and valuable strategies and follow them diligently, as doing so is a major investment in our future. It is noteworthy to mention that only one quarter of one percent of the U.S. military budget would be needed to finance all U.S. schools to counter and reverse the U.S. physical inactivity problem. In the U.S., the average annual budget for P.E. per school is less than $800.
The producers of Talk Encounters want to use their film/documentary to highlight proven Quebec fitness strategies as a model to eradicate childhood obesity. This documentary will includes sound bites from many U.S. and Canadian/Quebecois athletes, who will comment on the impact that access to physical activity in school settings has had on their personal and professional lives. It will be shown at different international film festivals, which will serve as the launching platform to demonstrate that children’s obesity is, in large part, avoidable.
“It’s up to each and every one of us to make the required efforts to put in place school policies that will favor the practice of more physical exercise during the school day,” said Talbot and Baugh in a joint statement.
Founded in January 2013, PHIT America is a non-profit campaign focused on overcoming the severe ramifications of the ‘Inactivity Pandemic’ through four strategic approaches – education, supporting school-based activity programs, a national event and advocating – which will get Americans, especially our youth, more active, fit and healthy. Companies or individuals interested in more information about PHIT America’s fight to reverse the ‘Inactivity Pandemic’ should access www.PHITAmerica.org.