Below you will see our fabulous articles PHIT America has published.  In the Archive Section you may be taken back to the original website which we had until September 2019. 




Gene McCarthy, Group President and CEO of ASICS America Corporation, based in Irvine, California, is a recognized leader in the sporting goods and footwear and apparel industries, with more than 30 years of executive experience. Most recently, he served as President of Merrill, managing all aspects of its worldwide business. Previously, he was Senior Vice President of footwear for Under Armour, and held top positions at Nike, Reebok, and the Timberland Company where he served as Co-President. He also served as Senior Vice President of Global Footwear at Reebok, where he led product-marketing, design, development and advanced concepts. McCarthy spent 21 years at Nike, most notably as the Global Director of Sales and Retail Marketing for the Jordan Brand. A native New Yorker, he graduated from Fordham University where he was an NCAA Division One Track and Field All-American. He was also a semi-finalist in the 1980 U.S. Olympic Trials.


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